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Decide what's next

Find products ads are carrying

Some products only sell because you are advertising them. This shows which ones, before you cut a budget.

Ads
3 skills

500+ brands · $1.4B in ad spend under management

Which products lean on ads

How much of each product's sales the ads are carrying, before you touch a budget.

Where a budget cut would cost you

Last 30 days · sample

Products reviewed
64
with ad history
Ad-carried
8
ads drive the sales
Self-sufficient
21
strong organic
Sales at risk
$3,600
if you cut blind
ProductOrganicAd shareVerdict
Stemless Tumbler 12-PackThin78%Protect
Travel Mug 20ozThin72%Protect
Bamboo Cutlery SetSome61%Protect
Insulated BottleStrong30%Prune ok
Reusable StrawsStrong22%Prune ok
Reading: three products sell mostly because the ads are running, with thin organic underneath; cut those budgets and the sales go with them, so protect them. Two stand on strong organic and can take a trim. Decide the budget with this in front of you, not the spend number alone.

Demo data shown for illustration. Your view runs on your own account.

How it works

What is in it
How much each product leans on ads.
  • Measures the share of each product's sales that comes from ads
  • Checks how thin the organic underneath is
  • Ranks products by how much a budget cut would cost
  • What it settles
    Which budgets are safe to cut, and which are not.
  • The ad-carried products get protected, not pruned
  • The self-sufficient ones can take a trim
  • No more cutting a budget and watching the sales follow
  • What you do with it
    Protect the propped-up, prune the self-sufficient.
  • Hold budget on the products ads are carrying
  • Trim the ones with strong organic to fund elsewhere
  • You approve each move, or schedule it; automated bid action runs on the Trellis Bid Platform (Qinetix)
  • How often
    Ahead of a budget cut, then monthly.
  • Run it whenever a budget cut is on the table
  • Dependency shifts as organic builds, so a fresh read beats last quarter's
  • On every account you point it at
  • If your catalog is small enough to know by heart, this only confirms it. It earns its place across a catalog too big to hold in your head.

    Frequently Asked Questions

    Most of the product's sales come from advertising, with little organic underneath. Cut the budget and the sales fall with it.

    A spend number alone does not tell you what a cut costs. A product ads are carrying loses sales when trimmed; a self-sufficient one does not.

    No. It ranks the products and recommends protect or prune. You approve each move, or schedule the ones you trust; automated bid action runs on the Trellis Bid Platform (Qinetix).

    Amazon and Walmart, from your advertising and sales data.

    Ahead of a budget cut, and monthly, since a product's dependence on ads shifts as its organic sales build.

    Not for a launch, where ads are meant to carry it. This is about knowing which cuts are safe, not judging the ratio itself.

    Skills that support this use case.

    Decide the next move, from another angle.

    Decide what's next
    Ad Dependency
    Products where ads carry most of the sales and organic is thin, so pulling back would cost you.
    Standard
    Amazon
    Walmart
    Decide what's next
    Ad Sales Ratio
    Ad-driven share of sales per product, so you can see which have room for more spend inside your TACOS goal.
    Standard
    Amazon
    Walmart
    Catch Problems Early
    Product Ad Underperformer Detector
    Advertised products quietly draining budget inside campaigns that look healthy on the surface.
    Standard
    Amazon
    Related use cases
    Other work Qore runs alongside this one.
    Decide what's next
    Decide which products to push
    Cut waste
    Find wasted spend
    Catch problems early
    Catch performance breaks early
    Related reading
    Advanced PPC Strategy
    How to Lower TACOS Without Killing Sales
    Advanced PPC Strategy
    The Best Amazon PPC Strategy for Each Stage of the Seller Journey
    Amazon SEO
    How to increase your Amazon ROAS?

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