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Cut waste

Find wasted spend

Some of your spend goes to targets that never convert. You find it when you have an afternoon, which is not most afternoons.

Ads
3 skills

500+ brands · $1.4B in ad spend under management

The spend that came back with nothing

Ranked by how much is leaking, so the first cut is the biggest saving.

Where you might reduce waste

Last 30 days · sample

Targets reviewed
128
above your click floor
Overspending
11
spend past floor, no sales
Wasted spend
$612
30-day total
Account avg CVR
7.4%
benchmark
OverspendingOn track
TargetTypeClicksSalesSpendCVRvs Avg
clear wine glasses broadKeyword2120$1860.0%-100%
gift boxes for himKeyword960$920.0%-100%
Stemless Tumbler 12-PackProduct1430$1100.0%-100%
eco storage binsKeyword881$741.1%-58%
bamboo cutlery setKeyword640$580.0%-100%
reusable produce bagsKeyword1209$707.5%+32%
Reading: three keywords and a product came back with no sales. Cut them, and their budget returns to the terms that convert. One keyword is borderline, worth a week's watch before it goes.

Demo data shown for illustration. Your view runs on your own account.

How it works

Where it shows up
Search terms, targets, and placements
  • Terms that spent without converting keep spending until someone next has time
  • The obvious offenders get caught; the long tail underneath them does not
  • One account gets audited properly, the other nine get a glance
  • Why it is hard by hand
    A search-term audit is half a day, so it happens when someone has half a day
  • The review competes with client calls, and the client calls win
  • It has to be redone every week to stay true
  • Every account needs its own pass
  • Who feels it
    Anyone whose audit competes with something else
  • Agencies with more accounts than one person can audit on a schedule
  • Lean teams where one person owns ads alongside three other jobs
  • What changes
    Approve a queue instead of rebuilding the case
  • Each finding arrives with the change it implies, staged rather than applied
  • You approve in one place
  • Automated action runs on the Trellis Bid Platform (Qinetix)
  • If you run a handful of campaigns and read every search term report yourself, you do not need this. It earns its place at catalog scale, across more accounts than one person can audit by hand.

    Frequently Asked Questions

    Spend that returns nothing: keywords that spent past your floor without converting, and advertised products getting clicks with no attributed sales.

    An ACoS target moves every bid at once. This finds the specific targets that are leaking and leaves the rest alone, so you cut waste without pulling back spend that is working.

    It hands you a ranked list first. You approve each change, or let the ones you trust run on a schedule. Automated bid and pause actions run on the Trellis Bid Platform (Qinetix).

    Amazon and Walmart, from the search term, targeting, and product data available for each.

    Weekly works for most accounts, so waste surfaces while it is still small. Run it on demand ahead of a budget change or a launch.

    It can. A brand-defense term or a launch keyword may run at a loss on purpose. The list is a prompt, not an order; you keep the call.

    Skills that support this use case.

    Cut waste from another angle.

    Decide what's next
    Wasted Spend Auditor
    Keywords that spent over a set amount in the last 30 days with fewer than a set number of conversions.
    Simple
    Amazon
    Walmart
    Catch Problems Early
    Zero-Conversion ASINs
    Advertised products with clicks across the window and no attributed sales against them.
    Standard
    TikTok Shop
    Walmart
    Amazon
    Cut waste
    Placement Bleed
    Placements where your cost per click runs above the account average and the conversion rate below it.
    Standard
    Amazon
    Related use cases
    Other work Qore runs alongside this one.
    Cut waste
    Stop bidding against yourself
    Catch problems early
    Catch performance breaks early
    Catch problems early
    Protect the buy box
    Related reading
    Advanced PPC Strategy
    What are Amazon Negative Keywords?

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