The same term running in more than one campaign splits your spend and bids your own price up.
500+ brands · $1.4B in ad spend under management
The same term in more than one campaign splits spend and lifts your own CPC.
How you could lower CPCs
Last 30 days · sample
Demo data shown for illustration. Your view runs on your own account.
If you run a handful of tightly-structured campaigns you built yourself, you can already see the overlap. This is for catalogs where the structure outgrew one person's memory.
Frequently Asked Questions
The same keyword or target running in more than one campaign, so your own placements compete and push your CPC up.
Accounts grow campaign by campaign. A term added to a new campaign is often already live in an old one, and broad and auto match catch terms your exact already owns.
No. It shows you where the overlap is and what it costs. You decide where the term stays, and approve each change or schedule it. Automated action runs on the Trellis Bid Platform (Qinetix).
Amazon, from your campaign, ad group, and search term data.
Weekly, and after any launch, since new campaigns are where overlap creeps in.
Sometimes. A brand campaign and a category campaign can share a term by design. The list is a prompt; you keep the ones you meant.
Cut waste from another angle.
Try Qore on your own account.