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Cut waste

Stop bidding against yourself

The same term running in more than one campaign splits your spend and bids your own price up.

Ads
3 skills

500+ brands · $1.4B in ad spend under management

Where you are bidding against yourself

The same term in more than one campaign splits spend and lifts your own CPC.

How you could lower CPCs

Last 30 days · sample

Terms checked
1,940
across all campaigns
Running in 2+ places
18
splitting spend
Self-competing spend
$740
30-day total
Clean terms
96%
running in one place
TermRuns inSpendOwn-CPC liftVerdict
stainless water bottle3 campaigns$186+22%Consolidate
gift set4 campaigns$150+31%Consolidate
insulated tumbler2 campaigns$92+14%Consolidate
reusable strawsBroad vs exact$70+9%Negate in broad
travel mug1 campaign$80soloClean
Reading: three terms are running across several campaigns at once, so your placements compete and your CPC climbs. Keep each where it converts best and negate it in the rest. One broad term is catching an exact you already own; add it as a negative in the broad campaign.

Demo data shown for illustration. Your view runs on your own account.

How it works

What is in it
The same term, running twice.
  • Lines up every keyword and target across your campaigns and ad groups
  • Finds the terms running in more than one place, and the broad or auto terms duplicating an exact you own
  • Shows where spend is split and where you are raising your own CPC
  • How often
    Weekly, and after every launch.
  • Overlap creeps in with each new campaign
  • A weekly pass keeps it from compounding
  • Run it the day after a launch, when new terms go live
  • Who feels it
    Accounts that grew campaign by campaign.
  • Anyone whose structure grew until the same term lives in three places
  • Teams that inherited an account they did not build
  • What you do with it
    Consolidate, or negate the duplicate.
  • Keep the term where it converts best, negate it in the rest
  • You approve each change, or schedule the ones you trust
  • Automated action runs on the Trellis Bid Platform (Qinetix)
  • If you run a handful of tightly-structured campaigns you built yourself, you can already see the overlap. This is for catalogs where the structure outgrew one person's memory.

    Frequently Asked Questions

    The same keyword or target running in more than one campaign, so your own placements compete and push your CPC up.

    Accounts grow campaign by campaign. A term added to a new campaign is often already live in an old one, and broad and auto match catch terms your exact already owns.

    No. It shows you where the overlap is and what it costs. You decide where the term stays, and approve each change or schedule it. Automated action runs on the Trellis Bid Platform (Qinetix).

    Amazon, from your campaign, ad group, and search term data.

    Weekly, and after any launch, since new campaigns are where overlap creeps in.

    Sometimes. A brand campaign and a category campaign can share a term by design. The list is a prompt; you keep the ones you meant.

    Skills that support this use case.

    Cut waste from another angle.

    Cut waste
    Duplicate Keyword Finder
    The same keyword or target running in more than one campaign or ad group, splitting spend.
    Simple
    Amazon
    Cut waste
    Match-Type Cannibalization
    Broad and auto targets catching search terms your exact keyword already owns.
    Standard
    Amazon
    Cut waste
    Duplicate Product Targets
    The same product target running in more than one campaign, splitting spend on one ASIN.
    Simple
    Amazon
    Related use cases
    Other work Qore runs alongside this one.
    Cut waste
    Find wasted spend
    Catch problems early
    Catch performance breaks early
    Catch problems early
    Protect the buy box
    Related reading
    Uncategorized
    Amazon Keyword Strategy: How to Harness the Power of Auto Campaigns
    Advanced PPC Strategy
    What are Amazon Negative Keywords?
    Advanced PPC Strategy
    The Best Amazon PPC Strategy for Each Stage of the Seller Journey

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