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Catch problems early

Defend the buy box on price

You can lose the buy box on price without ever seeing the undercut. This catches the gap and closes it, down to your floor.

Pricing
3 skills

500+ brands · $1.4B in ad spend under management

Where the box went, and the move

Products where a price gap cost the buy box, with the move to win it back, down to your floor.

The price gap losing you the box

Watched daily · sample

Products
64
sharing a box
Losing
5
on price
Sales at risk
$2,800
per month
Winnable
2
above your floor
ProductStatusTheir priceYour priceMove
Insulated BottleLosing$23.49$24.99Match $23.49
Travel Mug 20ozLosing$20.99$21.99Match $20.99
Glass Jars SetLosing$18.00$19.99Below floor, hold
Bamboo Cutlery SetAt risk$16.20$16.50Hold, watch
Reusable StrawsWinning$9.50$8.99You hold it
Reading: you are losing the box on three products to a small undercut. Two you can match and stay above your floor, so close the gap. Glass Jars would need a price below your floor to win, so hold and defend another way. Every move stays above your margin line.

Demo data shown for illustration. Your view runs on your own account.

How it works

What is in it
The price gap losing you the box.
  • Shows how far your price sits from the buy box
  • Flags the competitor undercuts that just cost it
  • Works out the smallest move that would win it back
  • What it costs
    Sales that route to a rival.
  • Lose the box and your sales route to whoever holds it
  • Your ads keep paying for clicks that land on their offer
  • The dip hides until the numbers show it
  • What you do with it
    Close the gap, hold the floor.
  • Reprice to win the box back, never below your margin floor
  • You approve each move, or schedule the routine ones
  • Automated price changes run on Trellis Dynamic Pricing (Qinetix)
  • How often
    Daily, because the box turns daily.
  • A competitor can undercut you any day
  • A daily check catches the loss before the sales slide
  • On every account you point it at
  • If you are the only seller on your listings, there is no box to lose. It earns its place where you share the buy box with other sellers.

    Frequently Asked Questions

    A competitor priced below you and Amazon shifted the Buy Box to their offer. It can happen with no change on your side, and your sales drop before you notice.

    By closing the price gap to the winning offer. This shows the smallest move that would win the Buy Box back, and stages it, never below your margin floor.

    It tracks competitor prices per product, works out the price that would win the Buy Box, and reprices toward it. Automated price changes run on Trellis Dynamic Pricing (Qinetix).

    No. Floor Guard holds every move above the margin line you set, so a listing that would need a below-cost price to win is held, not chased.

    The distance between your price and the price winning the Buy Box. The smaller the gap you need to close, the cheaper it is to win the box back.

    Amazon and Walmart, from your pricing and competitor data.

    Skills that support this use case.

    Catch problems early, from another angle.

    Catch Problems Early
    Buy Box Price Gap
    The price gap costing you the buy box, and the move to close it.
    Standard
    Amazon
    Walmart
    Catch Problems Early
    Competitor Price Move
    Competitor price drops on the products where you just lost the buy box.
    Simple
    Amazon
    Walmart
    Catch Problems Early
    Floor Guard
    A floor on every price move, so you never reprice below your margin line.
    Simple
    Amazon
    Walmart
    Related use cases
    Other work Qore runs alongside this one.
    Catch problems early
    Stop paying for a lost buy box
    Ongoing maintenance
    Keep spend in line with stock
    Decide what's next
    Decide which products to push
    Related reading
    Advanced PPC Strategy
    The Best Amazon PPC Strategy for Each Stage of the Seller Journey
    Advanced PPC Strategy
    Catching Amazon Ad Performance Anomalies Before They Cost You
    Advanced PPC Strategy
    How Amazon PPC Automation Works: The Mechanics

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