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Raise conversion rate

Traffic you already pay for converts below where it should. This finds where, and which lever moves it.

Catalog
3 skills

500+ brands · $1.4B in ad spend under management

Why it isn't converting, and what to fix

For a low-converting product, the report weighs the traffic, the price, the content, and the trust, then names the one thing holding it back.

How the report finds the block

Diagnostic · sample

Below CVRclicks, but no ordersTraffic relevanceSQPR / SEARCH TERMSoffPrice vs marketokContent & imagesokReviewsokOfferokWeigh & rankfurthest below parThe block: traffictighten targeting or addnegatives, not the page
Conversion is not only a page problem. Before touching the listing, the report checks whether the ads are even sending shoppers who want the product, then the price against the market, the content, the reviews, and the offer. Here the page is fine; the traffic is off-intent, so the fix is tighter targeting, not a rewrite.

Illustrative analysis. Your view runs on your own account.

How it works

What is in it
Low converters, and the block for each.
  • Finds the high-traffic products converting below their category
  • Weighs the traffic, price, content, reviews, and offer together
  • Names the one thing holding conversion back
  • What it costs
    Every click you paid for, worth less.
  • A page that converts a point low wastes a slice of every click
  • The loss compounds on your highest-traffic products
  • Ads get blamed when the page is the problem
  • What you do with it
    Pull the lever that moves it.
  • Adjust the price where price is the block, not the content
  • Fix the listing where the content is thin
  • You approve each change; content and price moves stage for your sign-off
  • How often
    Monthly, and after any page change.
  • Conversion drifts as competitors and reviews move
  • A monthly pass keeps your best pages sharp
  • On every account you point it at
  • If your pages already convert at the top of the category, there is little to lift. It earns its place where paid traffic outruns the page.

    Frequently Asked Questions

    A product getting traffic but converting below its category, where the clicks are there but the orders are not.

    It reads the signals together: whether the ad traffic is on-intent, price against the market, content and images, reviews, and the offer, and points to the one most likely holding conversion back.

    No. The listing is one lever. The traffic quality from your ads, the price, the reviews, and the offer are others, and this weighs all of them, not just the content.

    It recommends the move and stages it. You approve each content or price change; nothing goes live without your sign-off.

    Amazon and Walmart, from your catalog, pricing, and traffic data.

    Monthly, and after any page or price change, since conversion drifts as competitors and reviews move.

    Skills that support this use case.

    Grow the account, from another angle.

    Find growth
    Conversion Rate Auditor
    High-traffic products converting below their category, ranked by the sales the gap costs.
    Standard
    Amazon
    Walmart
    Find growth
    Price-to-Convert Check
    Products where the price sits above the point buyers convert, costing conversion, not margin.
    Standard
    Amazon
    Walmart
    Ongoing maintenance
    Listing Content Auditor
    Listings with thin titles, missing bullets, or no A+ content, across the whole catalog.
    Standard
    Amazon
    Walmart
    Related use cases
    Other work Qore runs alongside this one.
    Ongoing maintenance
    Audit listing content at scale
    Find growth
    Find new sales streams
    Find growth
    Find keywords worth bidding on
    Related reading
    Amazon SEO
    How to Find Profitable Keywords for Amazon Ads
    Amazon SEO
    How to increase your Amazon ROAS?
    Amazon SEO
    Amazon Keyword Strategy: How to explore new keyword opportunities

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