First-order revenue hides the real number. This shows what a customer is worth over time, by cohort.
500+ brands · $1.4B in ad spend under management
Cumulative lifetime value per cohort, month by month after you won them.
What a customer is really worth
By acquisition month · sample
Demo data shown for illustration. Your view runs on your own account.
If your product is a one-time purchase with no repeat, lifetime value equals the first order and there is little to see. It earns its place where customers come back.
Frequently Asked Questions
What a customer spends with you over time, not just their first order, grouped by the cohort you acquired them in.
From AMC and your order history, which track new-to-brand acquisition and whether those buyers come back.
First-order revenue overvalues one-time buyers and undervalues loyal ones. Lifetime value tells you what you can afford to spend to win a customer.
No. It is a report. It informs the budgets you set; it does not move them.
Amazon and Walmart, from your order and new-to-brand data.
Quarterly, and before budget planning, since cohorts mature over months.
Report and review, from another angle.
Try Qore on your own account.