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See what a customer is really worth

First-order revenue hides the real number. This shows what a customer is worth over time, by cohort.

Orders
3 skills

500+ brands · $1.4B in ad spend under management

Value by cohort, over time

Cumulative lifetime value per cohort, month by month after you won them.

What a customer is really worth

By acquisition month · sample

LTV by month 5
$71
per customer
First order
$28
what you saw before
Repeat rate
34%
buy again
Best cohort
Apr
compounds fastest
CohortM0M1M2M3M4M5
Jan$28$41$52$60$66$71
Feb$30$44$55$63$69·
Mar$27$40$50$58··
Apr$32$49$61···
May$29$43····
Jun$31·····
Reading: each row is a month's new customers, each column what they are worth over time. The first order is $28, but by month five a cohort is worth $71, more than double. April compounds fastest, so whatever won those customers is worth doing more of.

Demo data shown for illustration. Your view runs on your own account.

How it works

What is in it
Value by cohort, not by first order.
  • Groups customers by when you won them
  • Tracks what each cohort spends over time
  • Ties new-to-brand acquisition to who actually returns
  • How you find out today
    A number nobody has on hand.
  • First-order revenue is easy; lifetime value is not
  • Repeat behavior sits in AMC and order history
  • Stitching cohorts by hand is a quarterly project
  • What you do with it
    Spend on customers, not orders.
  • Fund the channels and campaigns that bring repeat buyers
  • Set acquisition budgets against lifetime value, not first order
  • Read it, no approval needed; it is a report, not an action
  • How often
    Quarterly, and before budget planning.
  • Cohorts mature over months, so a quarterly read is enough
  • Run it before you set acquisition budgets
  • On every account you point it at
  • If your product is a one-time purchase with no repeat, lifetime value equals the first order and there is little to see. It earns its place where customers come back.

    Frequently Asked Questions

    What a customer spends with you over time, not just their first order, grouped by the cohort you acquired them in.

    From AMC and your order history, which track new-to-brand acquisition and whether those buyers come back.

    First-order revenue overvalues one-time buyers and undervalues loyal ones. Lifetime value tells you what you can afford to spend to win a customer.

    No. It is a report. It informs the budgets you set; it does not move them.

    Amazon and Walmart, from your order and new-to-brand data.

    Quarterly, and before budget planning, since cohorts mature over months.

    Skills that support this use case.

    Report and review, from another angle.

    Report and Review
    Cohort LTV
    Lifetime value by acquisition cohort, so you see what each month of new customers is worth.
    Standard
    Amazon
    Walmart
    Report and Review
    Repeat Rate Trend
    The share of customers who buy again, and whether it is rising or slipping.
    Standard
    Amazon
    Walmart
    Report and Review
    New-to-Brand to Repeat
    How many new-to-brand buyers become repeat customers, tying acquisition spend to real value.
    Standard
    Amazon
    Walmart
    Related use cases
    Other work Qore runs alongside this one.
    Report and Review
    Build the monthly review
    Find growth
    Find where new demand comes from
    Decide what's next
    Decide which products to push
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