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Decide what's next

Decide which products to push

Budget is finite and your catalog is not. This shows which products have room to take more, and which are already maxed.

Ads
3 skills

500+ brands · $1.4B in ad spend under management

Which products can take more spend

Ad-driven share of sales and headroom to your TACOS goal, per product.

Where your next dollar should go

Last 30 days · sample

Products reviewed
64
with ad history
Room to push
9
under TACOS goal
Maxed out
6
at or over goal
TACOS goal
18%
your target
ProductAd shareTACOSHeadroomMove
Insulated Bottle22%12%+6 ptsPush
Bamboo Cutlery Set31%15%+3 ptsPush
Reusable Straws18%9%+9 ptsPush
Travel Mug 20oz40%17%+1 ptHold
Stemless Tumbler 12-Pack55%24%overPull back
Reading: three products are running under your TACOS goal with room to spend more, so a bigger budget there should buy profitable sales. Push those; hold the one sitting on the line; the tumbler is over goal and leaning hard on ads, so pull it back rather than push.

Demo data shown for illustration. Your view runs on your own account.

How it works

What is in it
Where each product sits: room, or maxed.
  • Measures how much of each product's sales come from ads
  • Compares each to your TACOS goal to show headroom or overspend
  • Ranks products by the room they have to take more spend profitably
  • What it settles
    Which products can take more, and which can't.
  • The ones under goal with room to grow get the next dollar
  • The ones over goal, leaning hard on ads, get held or pulled back
  • No more guessing where a budget increase should land
  • What you do with it
    Push the ones with room, hold the rest.
  • Raise budget on the products under goal with proven efficiency
  • Hold or trim the ones at or over goal
  • You approve each move, or schedule it; automated bid action runs on the Trellis Bid Platform (Qinetix)
  • How often
    Monthly, or before any budget push.
  • Run it when a budget opens up, or a season is coming
  • Headroom shifts as products mature, so a fresh read beats last quarter's
  • On every account you point it at
  • If you already know your catalog's headroom cold, this only confirms it. It earns its place when the catalog is too big to hold in your head.

    Frequently Asked Questions

    How much of its sales already come from ads, and how far it sits under your TACOS goal. Room under the goal means budget can grow without breaking your target.

    The share of a product's sales driven by ads. A low ratio with strong organic sales usually means there is room to push; a high one means you are already leaning on ads.

    No. It ranks the products and recommends push, hold, or pull back. You approve each move, or schedule the ones you trust; automated bid action runs on the Trellis Bid Platform (Qinetix).

    Amazon and Walmart, from your advertising and sales data.

    Monthly, or whenever a budget opens up or a season is coming, since headroom shifts as products mature.

    No. It only flags room under your own TACOS goal, so a push stays inside the target you set.

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    Related reading
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