Looking for a birds-eye view of your Amazon category? Download our live Amazon bencmark reports.

  • Platform
    Back
    • Advertising

      Benefit from smart, AI-powered ad scaling for your listings.

    • Dynamic Pricing

      Set automated pricing using the power of machine learning.

    • Workflow

      Optimize multiple e-commerce campaigns with one click.

    • Content

      Let our algorithm generate SEO-rich content for you.

    • Promotion

      Harness cutting-edge software to drive higher conversions.

    • Market Intelligence

      Gain access to game-changing data and dashboards.

    “I am able to automate the implementation of data-driven decisions.”

    Tobi O, Luxe Weavers
    Read success stories

    Ready to get started? Book a demo

    PricingChat to sales
  • Solutions
    Back
    • Growing brands

      Small team? Let us to be your virtual CMO.

    • Established brands

      We help seasoned marketers automate tedious decisions.

    • Agencies

      Turbocharge your clients’ ads, giving you room for more business.

    • Brand Aggregators

      Optimize your investment and prepare for a profitable exit.

    ecommerce merchandising strategies for merchandising experts

    How optimizing the same variables over and over again is stagnating your eCommerce store.

    Merchandising Strategy
    Building a Merchandising Strategy

    Ready to get started? Book a demo

    PricingChat to sales
  • Pricing
  • Marketplaces
    Back
    • Amazon

      Sell more on the world's largest eCommerce marketplace.

    • Walmart

      Optimize your listings with the world's largest retailer.

    • Google Shopping

      Reach more customers through the world's most popular search engine.

    “For a data guy, I also knew that AI and machine learning were the answer to my ability to successfully advertise on Amazon.”

    Map Sherpa
    Read success stories
  • Free Tools
    Back
    • Amazon Sales Estimator

      Free tools for product research.

    • Amazon Listing Analyzer

      Insights to optimize your listing.

    • Amazon Keyword Discovery Tool

      Keywords to accelerate growth.

    • Amazon ACOS Calculator

      Setup profitable campaigns.

    • Price Elasticity Calculator

      Find your optimal price.

    • Amazon Competitor Analysis

      Outcompete with real-time data.

    12 Ways to grow with 4ps of digital marketing

    Which ways can Trellis help accelerate your strategy?

    12 Ways to Grow Your Brand Using the 4Ps

    Ready to get started? Book a demo

    PricingChat to sales
  • Resources
    Back
    • Blog
      • Understanding the Amazon Impression Curve
        Understanding the Amazon Impression Curve
        How to Improve Your GMV on Amazon?
        How to Improve Your GMV on Amazon?
        Using strategic ecommerce automation
        Case Study: 450% Growth With Strategic 4...
        How to Create Amazon Product Listing Using AI?
        How to Create and Analyze Amazon Content...
        Read All
    • eBooks
      • Amazon PPC Strategy ebook
        Advanced Amazon PPC Strategy eBook
      • Ecommerce Quadrants: Interlock Your Amazon Growth Strategy
      • Subtle Art of Pricing Amid Economic Downturns
      • Real Data Rundown: Increasing Ad Spend During BFCM
    • Success Stories
      • Using strategic ecommerce automation
        Case Study: 450% Growth With Strategic 4...
        Walmart Advertising Software Case Study
        Case Study: 12X Luxe’s Sales With ...
        Case Study: World Products Increases Sal...
        Sponsored Brands Video 101: Harness the ...
        READ ALL
    • Trellis Training
      • Platform Overview
        setup and configuration ads automation
        Setup and Configuration
        Category Targeting
        Scheduled Budgets
        Read More
    • Platform News
      • Trellis Supercharges the 4Ps of Marketing With the World’s First  Merchandising Platform for Amazon Sellers
        Trellis Launches the First 4P Platform f...
        Press Release: Trellis to Provide Supercharged Walmart Advertising With Best-in-Class AI and Automation
        Trellis to Provide Supercharged Walmart ...
        Control With Automation
        A New Automation Experience: Gain More C...
        Trellis Corporation Raises $1.5M In Seed...
        READ ALL
    • Guide to Merchandising
      • Merchandising Manifesto
    • Benchmark Reports

    Ready to get started? Book a demo

    PricingChat to sales
Login Schedule a demo

Category

  • eCommerce

E-Commerce Brand Aggregators – What’s All the Buzz About?

Share
Geoffrey Martlin

Geoffrey Martlin

  • February 17, 2022

There has been a whirlwind of activity around aggregators, in particular around Amazon FBA brands, over the past couple of years. The pandemic leading to more and more e-commerce activity has placed somewhat of a spotlight on the growing e-commerce sector and a number of aggregators have raised a lot of money, billions, in fact, to buy up Amazon FBA brands.

When you think about the fact that more than half of US Adults go to Amazon to research products to purchase, and the fact that 56% of sales on Amazon are third-party sellers, it is quite a compelling opportunity. Beyond that, in a 2019 report by Marketplace Pulse, 78% of Amazon searches were unbranded!! 

Table of contents
  1. What are these aggregators all about?
  2. Why do they want to buy my e-commerce business? What's the value to them?
  3. How can I remain competitive and make better-informed decisions on my e-commerce business?
  4. Who are these aggregators?
  5. My business sells direct using Shopify, are there aggregators for non-Amazon e-commerce business? (Shopify, WooCommerce, Magento, etc)
    1. Stay Tuned!

What are these aggregators all about?

For the most part, their business model is about finding quality Amazon FBA businesses with the opportunity to maintain and increase their growth rate and annual revenue. This future growth can come in many forms. This includes, launching brands on other marketplaces, continued organic growth, cross-marketing through other acquired Amazon seller accounts, improved supply chain management efficiencies, and so on. 

Now, you might think to yourself;

“Why would I sell when I can just continue to grow it myself? Certainly, I can grow it just as well, if not better than they can because they don’t know my brand.”

So, let’s take a look at this very valid thought.

You most certainly can continue to grow and build your brand yourself but there is always an opportunity cost that comes with this. Depending on many factors; the stage of your business, increasing competition, your personal situation, moving to retirement, etc. it really is a personal decision but you should weigh the pros and cons and make the decision that is best for you at that time.

Sales volume plays an integral part in how often you appear and rank in search results. Gaining traction not only takes time and patience but, in many cases, can take a significant investment in dollars to achieve.  

Aggregators have well-defined processes and have either developed tools in-house or are using a variety of third-party software tools for various parts of their business from inventory management, content, advertising optimization, and so on. 

Beyond that, many of these aggregators recognize that you have done a fine job in building a brand and generating great sales and will likely want to keep you involved going forward. So, another question to ask yourself is whether or not you want to be a part of something bigger. 

Eventually, these well-funded brands will continue to learn and grow and become better and better at scaling growth more cost-effectively and will most certainly have more cash and people resources to do so. 

So, keep in mind that you might need to up your game in order to compete as the market becomes more competitive. There are various tools and software applications that can truly help you and in order to not become inundated with managing tools, you might want to automate as many of your manual processes as possible. 

Why do they want to buy my e-commerce business? What's the value to them?

“Why do they want to buy my e-commerce business? What’s the value to them?” are good questions to ask. 

Simply put they are looking to dominate certain categories and are buying businesses in those categories as well as adjacent categories for cross-selling and marketing opportunities.

How can I remain competitive and make better-informed decisions on my e-commerce business?

Keeping in mind all of the points above, the key in growing and managing your e-commerce brand or Amazon FBA business means having time to follow you to focus on the products you sell and more time to think about the strategic growth of your business. 

Whether or not you pursue a sale of your e-commerce business, you need 

to create space to focus on the strategy of your business and a good way to do that is to leverage technologies that help you automate processes and manually time-consuming tasks.

So, it seems that leveraging technologies in order to free up your time from mundane and manually time-consuming tasks of data entry and keyword research is the way to really grow and scale your business and there are many tools and platforms out there to help you manage various aspects of your business. Here are some free tools you can use from Trellis:

Listing Analyzer

PPC Strategy Tool

Keyword Research

Amazon Advertising Audit  

You can use these free tools to gain insights and better understand your business to ensure you are optimizing and maximizing the true value. 

Who are these aggregators?

There are many aggregators today and below are a couple of links to Amazon FBA Acquirers that others have already prepared. As a visual, here are 20 Amazon FBA Aggregators that have raised more than $50M in Private Equity and Venture Capital funding; 

For more complete lists of Amazon Aggregators globally, here are a couple of sites to visit: 

MarketPlacePulse

Hahnbeck

My business sells direct using Shopify, are there aggregators for non-Amazon e-commerce business? (Shopify, WooCommerce, Magento, etc)

Certainly, there are but the most activity to date has been aggregators focused on Amazon brands. While the majority of Shopify stores sell direct and on social channels as opposed to through Amazon, there are still about 30% of Shopify stores that do sell through Amazon.

Now, if you factor in that Amazon is the leading online marketplace in the US, there is a case to be made for aggregators to acquire brands that operate solely on the Shopify platform and launch them on Amazon as well.

In a future post, we will explore some of the Amazon FBA aggregators in more detail.

Stay Tuned!

Geoffrey Martlin

Geoffrey Martlin

Geoffrey is a versatile marketer who seamlessly integrates both creative and analytical skills into his approach. With a solid foundation in marketing, he adeptly employs a structured methodology to eCommerce strategies.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Trending Posts

Understanding the Amazon Impression Curve

Understanding the Amazon Impression Curve

July 7, 2023
How to Improve Your GMV on Amazon?

How to Improve Your GMV on Amazon?

July 4, 2023
Using strategic ecommerce automation

Case Study: 450% Growth With Strategic 4P Automation

June 29, 2023

See how you rank among your competitors.

Get additional insights about your category with our live dashboard. 

Download Your Report

Choose To Sell More With Trellis

Book a Demo

Subscribe for growth tips and tricks straight to your inbox.

Facebook Instagram Linkedin Twitter Youtube

Get Started

  • Schedule a Demo
  • Sign Up
  • Pricing

Product

  • Advertising Automation
  • Dynamic Pricing
  • Product Content
  • Promotion

Solutions

  • Growing Brands
  • Established Brands
  • Agencies
  • Brand Aggregators

Company

  • About
  • Partners
  • Contact Us
©Trellis Corporation 2023 •  Privacy Policy •  Terms and Conditions
cross