Qore > Use Cases > Defend your branded terms

Catch problems early

Defend your branded terms

Competitors bid on your brand, your defense CPC climbs, and you find out when the invoice does.

Ads

Amazon

Walmart

3 skills

500+ brands · $1.4B in ad spend under management

Many signals in, the right move out

What Qore reads on your brand, and the move each finding leads to.

Reading: Qore pulls your branded search, your competitors' offers, and your share of voice, and runs three monitors across Amazon and Walmart. Depending on what they find, it raises the defense where a rival is winning, eases off where no one is competing, flags a new competitor for you to judge, or leaves a quiet week alone.

Illustrative sequence. Your view runs on your own account.

How it works

What is in it

Your branded terms, and who else is on them.

Reads branded search on its own, apart from discovery

Flags the terms where a competitor is in your results

Shows your share of the click and what you are paying to hold it

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What it costs

The cheapest clicks you have, getting dearer.

Holding the top spot on a contested term costs more every week

Ceding it hands a ready-to-buy click to a competitor

Either way, the traffic your brand earned gets more expensive

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What you do with it

Defend where it counts, coast where it's clear.

Raise the defense on the terms actually under pressure

Ease off where no one is competing, so you stop overpaying to win uncontested clicks

You approve each move, or schedule it; automated bid action runs on the Trellis Bid Platform (Qinetix)

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How often

Weekly, because conquesting comes in waves.

A new competitor can appear on your brand any week

A weekly pass catches them before your CPC settles higher

On every account you point it at

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If no one bids on your brand and your branded CPC is flat, you do not need this yet. It earns its place the week a competitor shows up on your own name.

Frequently Asked Questions

What does defending my branded terms mean?

Keeping your own brand searches winning for you: holding the top spot when a competitor bids on your name, and not overpaying when no one does.

Why would a competitor bid on my brand?

Your branded traffic already wants to buy. A rival can put their offer in front of that intent for the price of a click, so conquesting is common and worth watching.

How is this different from just raising my branded bids?

Raising every branded bid pays more even where no one is competing. This shows you the terms actually under pressure, so you defend those and leave the rest alone.

Which marketplaces does it cover?

Amazon and Walmart, from your branded search and advertising data.

How often should I run it?

Weekly. Conquesting comes in waves, and a weekly pass catches a new competitor before your CPC settles higher.

Will it bid for me?

It hands you the terms and the recommended move. You approve, or schedule the ones you trust; automated bid actions run on the Trellis Bid Platform (Qinetix).

Skills to find wasted spend

Defend the account, from another angle.

Catch Problems Early

Brand vs Non-Brand Analyzer

Your branded and non-branded search split, so you can see what your own name is carrying.

Standard

Amazon

Walmart

Catch Problems Early

Competitor Conquest Alert

Competitors showing up on your branded searches, and what it costs to hold the top spot.

Standard

Amazon

Walmart

Catch Problems Early

Branded Share of Voice

How much of your own branded search results you hold, and where a competitor is taking share.

Standard

Amazon

Walmart

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