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Qore > Use Cases > Protect margin when your costs change
Ongoing maintenance

Protect margin when your costs change

When a cost or fee moves, your margin moves with it, quietly. This catches it and reprices to hold the line.

Pricing
Amazon
Walmart
3 skills

500+ brands · $1.4B in ad spend under management

Find the true margin, then hold it

Real margin includes ad spend. Qore works it out, catches the change, and fixes the right lever.

How your real margin is worked out

TACoS + fees + COGS · sample

Step 1 · The true margin
Price$24.99− COGS$9.20− Amazon fees$6.10− Ad spend$3.50TACoS 14%Qore works it outper unit, per productContribution margin$6.19 · 25%
Real margin is not price minus cost. It is price, minus COGS, minus Amazon's fees, minus the ad spend it takes to sell the unit, your TACoS. Skip the ad spend and the margin looks better than it is.
Step 2 · What moves it
COST OR FEE MOVESLanded cost +$0.40AD COST, THE NEW NORMTACoS 14% → 21% held 90 daysQore recomputestrue margin, ad spend inMargin slipped25% → 18%
Price is not the only trigger. A cost or fee moving is the obvious one. The quieter one is ad cost: when your TACoS climbs and stays there for a quarter, that is the new normal, and your real margin has dropped even though nothing on the shelf changed.
Step 3 · The action
Products
120
with cost data
Margin slipped
14
below target
On rising TACoS
6
not a cost change
To recover
$620
per month
ProductWhat changedTACoSMargin nowAction
Travel Mug 20ozTACoS +7 pts, 90d21%25% → 18%Cut ad spend
Insulated BottleCOGS +$0.4014%22% → 18%Reprice +$0.60
Bamboo Cutlery SetFee +$0.3512%26% → 22%Reprice +$0.45
Glass Jars Setnone11%26%Hold
The fix depends on what moved it. A cost or fee that rose calls for a reprice. A TACoS that climbed and stayed high calls for cutting the ad spend, not raising the price on shoppers. Every reprice stays above your floor.

Demo data shown for illustration. Your view runs on your own account.

How it works

What is in it
Where true margin has slipped.
  • Tracks true margin per product: COGS, fees, and the ad spend it takes to sell
  • Flags where a cost, a fee, or a sustained TACoS rise has cut it
  • Works out the fix: a reprice, or a cut to the ad spend
    • What it costs
    The margin you can't see.
  • Gross margin ignores the ad spend it took to sell the unit
  • A TACoS that creeps up erodes real margin with no cost change
  • By the time the P&L catches it, the quarter is gone
    • What you do with it
    Reprice, or cut the ad spend.
  • Reprice where a cost or fee moved
  • Cut the ad spend where TACoS climbed and stayed high
  • You approve each move; price changes run on Trellis Dynamic Pricing (Qinetix), bid cuts on the Trellis Bid Platform (Qinetix)
    • How often
    Weekly, and on any cost, fee, or TACoS shift.
  • Costs and fees move without notice
  • A weekly pass keeps price and margin in step
  • On every account you point it at

    • If your costs are fixed and Amazon never touches your fees, there is little to protect. It earns its place where landed cost actually moves.

    Frequently Asked Questions

    Price minus COGS, minus Amazon's fees, minus the ad spend it took to sell the unit, your TACoS. Gross margin leaves the ad spend out and overstates what you actually keep.

    Repricing is one of the fixes, not the only one. When a cost or fee rises, it reprices. When the trigger is a climbing TACoS, the fix is cutting the ad spend, not raising the price on shoppers.

    It stages the reprice for your approval, or runs the routine ones on a schedule. Automated price changes run on Trellis Dynamic Pricing (Qinetix).

    Amazon and Walmart, from your pricing and cost data.

    Weekly, and on any cost, fee, or sustained TACoS change, since margin erodes quietly between P&L closes.

    No. Your margin floor holds; it will not reprice a product below the line you set, even to react to a cost move.

    Skills that support this use case.

    Keep the account healthy, from another angle.

    Ongoing maintenance
    Margin Watch
    Products whose margin has slipped as COGS or fees moved, before it shows up in the P&L.
    Standard
    Amazon
    Walmart
    Ongoing maintenance
    Cost Change Reprice
    The price change each product needs to hold margin after a cost move.
    Standard
    Amazon
    Walmart
    Ongoing maintenance
    Fee Change Alert
    Products hit by a fee change, with the margin impact per unit.
    Simple
    Amazon
    Walmart
    Related use cases
    Other work Qore runs alongside this one.
    Ongoing maintenance
    Keep spend in line with stock
    Decide what's next
    Decide which products to push
    Decide what's next
    Find products ads are carrying
    Related reading
    Advanced PPC Strategy
    The Best Amazon PPC Strategy for Each Stage of the Seller Journey
    Advanced PPC Strategy
    How Amazon PPC Automation Works: The Mechanics
    Advanced PPC Strategy
    How to Lower TACOS Without Killing Sales

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    Sign up, connect an account, and set this check running on your own data. What you build stays yours.
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