Amazon is now the second most popular search engine in the US. In fact, it is the second most visited website. If you are selling products on Amazon and don’t have video content, you are missing out on a massive opportunity to drive traffic to your Amazon listing. This blog will show you why you need video content, where to place your video content, and how to optimize your video content for Amazon.
Why Should You Drive External Traffic to Your Amazon Listings?
In the world of e-commerce, Amazon has become a powerhouse. It’s not just that they have become an option for consumers. It’s that their platform has become an integral part of many successful businesses. Amazon has grown in popularity to the point where it is now the third most visited website in the United States.
It’s mostly because of Prime. According to Statista, over half of Amazon’s customers are Prime members. These members spend an average of $1,300 per year. If you are in business and have products on Amazon, you should be driving external traffic to your listings. There are many ways to do this, including paid advertising and optimizing your listing to rank well on Amazon.
What Is a Product Video, and Why Should You Be Using Them?
A product video is a short video describing the product and its uses. The advantage of making video content is that YouTube and Google have started to prioritize video content in search results. Most consumers would rather watch a video over reading text because it is more engaging.
Some people are skeptical of whether or not it is worth it to create a video for their Amazon listing. While it could be a massive time investment, the benefits can be beneficial. If you are trying to figure out if it’s worth it to make a video for your listing, you should ask yourself if you want your listing to be competitive or not.
Gives Customer a Better Picture
When people search for products on Amazon, they generally have a few choices to go off of, but they also have a visual. The seller who creates a video listing that features the actual product will be at an advantage and, therefore, more likely to get their products bought!
Just like with a listing that is written well and has good keywords, the video will also assist in driving the product to succeed in the marketplace. That is because it gives your customers a clear picture of what the product is about, how it looks like, how to use it, and so on.
Increase User Engagement
Amazon has announced that it will be expanding its streaming service to include a vast library of videos. This is huge news for online retailers as videos are a growing field in the marketing world. They are much more engaging than photos, especially with the rise of social media.
Not only can this new service be used to pull in more customers, but it has the potential to entice more people to purchase products and spend more money on Amazon. This is huge news for investors and can only lead to great things for Amazon’s business.
Provides Better Understanding of Product to Customers
Many listings on Amazon are promoted with misleading titles or thumbnails that use low-quality graphics, almost guaranteeing that it won’t convert! Here are some ways to avoid this pitfall. First, make sure you use the actual product in your videos. This way, customers will be able to recognize the product and know more about it before they click.
Next, incorporate a keyword-rich title that’s attention-grabbing. Something like ‘How to use your new Kindle Fire HD’ will get more people to click because it will make them curious about how to use it! Lastly, use a thumbnail that is engaging enough to draw readers in. This will also help to boost your conversion rate and get more traffic to your Amazon product page.
Gives You an Edge Over Competition
Product videos can help you create a more relatable image for your customers and will help you earn more sales. They give you an advantage over competitors that do not have product videos on their page.
How to Create High-Conversion Videos for Amazon?
There are several ways you can go about making a video. Some people like them short, some people like them long. However, the most important thing is that you know what your audience wants. For example, if you have a product based around love and romance, you may want to have a soft, slow song in the background of your video. If you have a product based on sports, you may want more upbeat music. It is crucial that you know what works in your video and fit the product.
High-conversion videos are essential if you want to generate more sales on Amazon. Typically, Amazon sellers sell products that are high in demand, and it’s quite difficult for a customer to trust these products just by reading about them. However, you will have a higher chance of converting these customers into buyers if you have high-quality videos that show these products in action. You can edit videos using tools to create professional-looking product videos. This will ensure your customers get a clear picture of the product compared to listings that have only images or text-based descriptions.
As you can see, there are many ways to drive traffic to Amazon. Either by getting featured in the Amazon newsletter or by using the right keywords on your product listing, you can increase the number of visitors to your listing. This is a great way to increase your sales and visibility in the marketplace. If you enjoyed this post and you have any questions about Amazon, please feel free to mention them in the comments section.