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Cut waste

Harvest negative keywords

Irrelevant search terms keep matching your ads until someone builds the negative list. This builds it for you.

Ads
3 skills

500+ brands · $1.4B in ad spend under management

The terms to block

Search terms your ads matched that were never going to buy, deduped against what you already block.

Where you could stop paying for the wrong clicks

Last 30 days · sample

Terms reviewed
3,100
last 30 days
To negate
46
off-target, no sales
Spent on them
$280
last 30 days
Already blocked
1,240
deduped out
Search termMatched byClicksSalesVerdict
wine fridgeBroad600Negate
plastic cupsAuto440Negate
gift wrapBroad300Negate
reusable bagsBroad, exact owns182Negate in broad
storage jars glassBroad221Watch
Reading: three broad and auto terms drew clicks with no sales and were never your product, so add them as negatives. One is a term your exact keyword already owns, so negate it in broad only; one made a single sale, so watch it before you block.

Demo data shown for illustration. Your view runs on your own account.

How it works

What is in it
The terms to block, already judged.
  • Reads the search terms your ads matched and flags the ones clearly off-target
  • Adds the broad and auto terms an exact keyword already owns
  • Dedupes against the negatives you already run, so the list is only what is new
  • Why it is hard by hand
    A weekly read no one keeps up.
  • The report is thousands of rows, most of them fine
  • Judging each term is slow, so it happens rarely
  • The same irrelevant terms charge you between passes
  • What you do with it
    Approve the list, block the terms.
  • Review the queued negatives and approve the ones you agree with
  • Schedule the routine ones so the list stays current on its own
  • Automated action runs on the Trellis Bid Platform (Qinetix)
  • How often
    Weekly, so the new ones are blocked fast.
  • New irrelevant terms appear every week
  • A weekly pass blocks them before they add up
  • On every account you point it at
  • If your campaigns are tightly matched and your negative list is already deep, there is little to harvest. It earns its place on broad and auto campaigns at scale.

    Frequently Asked Questions

    A term you tell the ad platform to stop matching, so your ads no longer show, or pay, for a search that was never going to convert.

    Wasted spend cuts targets that are overspending now. This builds the negative list that stops the irrelevant traffic before it charges you again.

    It queues them for your approval first. You approve the list, or schedule the routine ones; automated action runs on the Trellis Bid Platform (Qinetix).

    Amazon and Walmart, from your search term and advertising data.

    Weekly. New irrelevant terms appear every week, and a weekly pass blocks them before they add up.

    It can suggest one; the list is a prompt, not an order. A discovery term you meant to keep stays in your hands.

    Skills that support this use case.

    Cut waste from another angle.

    Decide what's next
    Wasted Spend Auditor
    Keywords that spent over a set amount in the last 30 days with fewer than a set number of conversions.
    Simple
    Amazon
    Walmart
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    Match-Type Cannibalization
    Broad and auto targets catching search terms your exact keyword already owns.
    Standard
    Amazon
    Cut waste
    Irrelevant Term Catcher
    Search terms clearly off-target for the product, ready to add as negatives.
    Standard
    Amazon
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    Related use cases
    Other work Qore runs alongside this one.
    Cut waste
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    Find keywords worth bidding on
    Related reading
    Advanced PPC Strategy
    What are Amazon Negative Keywords?
    Walmart
    Walmart Negative Keywords: How to Cut Wasted Walmart Connect Spend
    Advanced PPC Strategy
    The Best Amazon PPC Strategy for Each Stage of the Seller Journey

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